Afro Caribbean Restaurant s Secondary Target Market

Afro-Caribbean Restaurant will provide a variety of food services targeting clients ageing between 10-55 years. 3. Geographically Tourists We will primarily target tourists from Africa, Caribbean and Asia. UK Afro-Caribbean Restaurant’s secondary target market will be the UK and Manchester’s residents. There are four types of market segmentation: a. Demographics variable b. Psychographics variable c. Behavioural variable d. Individual variable. The one I am going to choose for Afro-Caribbean Restaurant is Behavioural variable because a customer who has bought something from Afro-Caribbean Restaurant and is given a discount coupon or other sales material has witnessed behavioural segmentation. Therefore, do potential customers who†¦show more content†¦Different personal and open questions about the size of their household, the ages of their children and dietary preferences they use this data to get customers’ feedback that permitted them to do a further study about consumer segmentation on their buying behaviour coming from their lifestyle (Uniaasignment.com, 2016). Differentiability is crucial for effective segmentation. Therefore, Afro-Caribbean restaurant offered diverse benefits to eatery programme based on the demographic and psychographic profile of each segment. For the segmentation to be maintained, the Afro-Caribbean target has to be homogeneous and big; therefore, it has to be in the position to group the customers into segments depending on their needs and put their buying profile in Afro-Caribbean’s database (Uniaasignment.com, 2016). Afro-Caribbean restaurant concentrated on getting to the segment by all possible means because the accessibility of segment is very important in segmentation and each programme used was attractive and served the segment to make segmentation actionable (Uniaasignment.com, 2016). LO2.3: In most cases companies produces different goods and services for a certain group of people or customers. Businesses can follow different targeting strategies like differentiated or selected marketing, niche/concentrationShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagestwentieth century in terms of the extent to which it has shaped the contemporary world, this marginalization is particularly pernicious and has been at times literally lethal. The unmatched abundance and accessibility of primary documents and secondary works on world history in the past 100–150 years, which are clearly evident in the citations that accompany the essays in this collection, makes this neglect all the more lamentable. Taken together, the key themes and processes that have been