Free Essays on Sorry

Intercollegiate division one Basketball is a huge part of the college?s revenue, today more then ever. ?Big time intercollegiate athletics has become a major commercial entertainment industry, with goals and operating methods that are separate from and often directly opposed to the educational mission of the U.S.?(Coakley 445). Therefore, contrary to belief it is run the same way one would run a multi million-dollar business. It is evident that the athletic department and coaches are in charge of making investment decision to try and improve the status of the school. The players on the other hand can be compared to employees. Their jobs are simply to play their particular sport, unable to devote enough time to their academics, which will have a more profound affect on their life later on. The film ?One on One,? a true story, showed how life as a divisions one scholarship athlete was really is. It gave a behind the scenes look to the social world of these athletes and how they are exploited by their coaches on and off the court. In the movie ?One on One? Henry Steel was the main character played by Robby Benson. Henry was from a small town and received a four-year full scholarship to play basketball at a division one school. From the moment he arrived at the school everything was taking care of from him. His schedule was made for him and he had a job that all he had to do was show up too, and he would receive a check. He was also given money for basketball tickets from alumni. Also, he was assigned a tutor to assist him in his academics for free. The college made it so that basketball would be his main objective and made it so he didn?t have any other distractions. On the court however Henry was physically underdeveloped when compared to the rest of the team. Being the high school star that he was the transition was tough. As time went on, Henry did not live up to the expectation of the coaches. Therefore the head ... Free Essays on Sorry Free Essays on Sorry Intercollegiate division one Basketball is a huge part of the college?s revenue, today more then ever. ?Big time intercollegiate athletics has become a major commercial entertainment industry, with goals and operating methods that are separate from and often directly opposed to the educational mission of the U.S.?(Coakley 445). Therefore, contrary to belief it is run the same way one would run a multi million-dollar business. It is evident that the athletic department and coaches are in charge of making investment decision to try and improve the status of the school. The players on the other hand can be compared to employees. Their jobs are simply to play their particular sport, unable to devote enough time to their academics, which will have a more profound affect on their life later on. The film ?One on One,? a true story, showed how life as a divisions one scholarship athlete was really is. It gave a behind the scenes look to the social world of these athletes and how they are exploited by their coaches on and off the court. In the movie ?One on One? Henry Steel was the main character played by Robby Benson. Henry was from a small town and received a four-year full scholarship to play basketball at a division one school. From the moment he arrived at the school everything was taking care of from him. His schedule was made for him and he had a job that all he had to do was show up too, and he would receive a check. He was also given money for basketball tickets from alumni. Also, he was assigned a tutor to assist him in his academics for free. The college made it so that basketball would be his main objective and made it so he didn?t have any other distractions. On the court however Henry was physically underdeveloped when compared to the rest of the team. Being the high school star that he was the transition was tough. As time went on, Henry did not live up to the expectation of the coaches. Therefore the head ...

When It Was Legal to Mail a Baby

When It Was Legal to Mail a Baby Once-upon-a-time, it was legal to mail a baby in the United States. It happened more than once and by all accounts, the mailed tots arrived no worse for wear. Yes, baby mail was a real thing. On January 1, 1913, the then Cabinet-level U.S. Post Office Department - now the U.S. Postal Service  - first started delivering packages. Americans instantly fell in love with the new service and were soon mailing each other all sorts of items, like parasols, pitchforks and, yes, babies. Smithsonian Confirms Birth of Baby Mail As documented in the article, â€Å"Very Special Deliveries,† by curator of the Smithsonian’s National Postal Museum Nancy Pope, several children, including one â€Å"14-pound baby† were stamped, mailed and dutifully delivered by the U.S. Post Office between 1914 and 1915. The practice, noted Pope, became affectionately known by letter carriers of the day as baby mail. According to Pope, with  postal regulations, being few and far between in 1913, they failed to specify exactly â€Å"what† could and could not be mailed via the still very new parcel post service. So in mid-January 1913, an unnamed baby boy in Batavia, Ohio was delivered by a Rural Free Delivery carrier to its grandmother about a mile away. â€Å"The boy’s parents paid 15-cents for the stamps and even insured their son for $50,† wrote Pope. Despite a â€Å"no humans† declaration by the Postmaster General, at least five more children were officially mailed and delivered between 1914 and 1915. Baby Mail Often Got Very Special Handling If the very idea of mailing babies sounds sort of reckless to you,  don’t worry. Long before the then-Post Office Department had created its â€Å"special handling† guidelines for packages, children delivered via â€Å"baby-mail† got it anyway. According to Pope, the children were â€Å"mailed† by traveling with trusted postal workers, often designated by the child’s parents. And fortunately, there are no heartbreaking cases of babies being lost in transit or stamped â€Å"Return to Sender† on record. The longest trip taken by a â€Å"mailed† child took place in 1915  when a six-year-old girl traveled from her mother’s home in Pensacola, Florida, to her father’s home in Christiansburg, Virginia. According to Pope, the nearly 50-pound little girl made the 721-mile trip on a mail train for just 15 cents in parcel post stamps. According to the Smithsonian, its â€Å"baby mail† episode pointed out Postal Service’s importance at a time when traveling long distances was becoming more important  but remained difficult and largely unaffordable for many Americans. Perhaps even more importantly, noted Ms. Pope, the practice indicated how the Postal Service in general, and especially its letter carriers had become â€Å"a touchstone with family and friends far away from each other, a bearer of important news and goods. In some ways, Americans trusted their postmen with their lives.† Certainly, mailing your baby took a lot of​ plain old  trust. The End of Baby Mail The Post Office Department officially put a stop to â€Å"baby mail† in 1915, after postal regulations barring the mailing of human beings enacted the year before were finally enforced. Even today, postal regulations allow the  mailing of live animals, including poultry, reptiles, and bees, under certain conditions. But no more babies, please. About the Photographs As you can imagine, the practice of â€Å"mailing† children, usually at costs far lower than regular train fare, drew considerable notoriety, leading to the taking of the two photographs shown here. According to Pope, both photos were staged for publicity purposes and there are no records of a child actually being delivered in a mail pouch. The photos are two of the most popular among the extensive Smithsonian Photographs on Flicker photo collection.

Ethics in Negotiation Essay Example | Topics and Well Written Essays - 500 words

Ethics in Negotiation - Essay Example It is usually an ‘anything that sells’ approach that is adopted by such sellers. Sellers tend to arbitrarily decide on prices since merchandise is acquired from a plethora of sources with no objective means of deciding on price (Kugel, 2013). They thus pitch a price according to the profile of the customer who visits, based on personal discernments about their willingness and ability to pay for the items. Most customers are however aware of this fact, and the more affluent ones quickly reject the initial price as it borders on exploitation. Hence, bargaining becomes necessary to avoid being taken advantage of by crafty retailers practicing price discrimination to maximize profits. With stalls set up very close to one another, a customer can look through the catalog of a number of vendors whilst standing in one of them. He can thus be aware of the quality of items offered by other vendors, which if greater, can be used as leverage against the current one. Vendors are typically reluctant to let go of customers once they start negotiations, and threats about opting to visit other stalls are extremely effective in getting them to reduce their asking price. They are aware that customers benefit from choice and selection, and if they do not comply with their reasonable wishes, another vendor will. A major factor behind the existence and prevalence of bargaining in flea markets is that of information asymmetry. In a normal market, a customer is aware about the details of merchandise such as the manufacturer, area of production, quality etc. This is not the case with flea markets, where customers are aware that they may be getting anything from a good quality reject of a top notch brand to a used up, ready for scrap item. Sellers in most cases know more about the products origins etc., and can thus often fool customers in believing that the product may be of higher quality than what

Effective Management Essay Example | Topics and Well Written Essays - 1000 words

Effective Management - Essay Example In this essay, the most important characteristics of an effective manager are discussed. According to Whetton and Cameron, (2005) the most important personal; qualities essential for a manager are the awareness of one's own self, ability to manage stress and ability to solve problems analytically and creatively. First and foremost quality that builds clarity in the thought process is the self awareness. Cox(1994) in his work mentions that, self awareness is very essential to have a concept of self regard and worthiness to define the persons' emotional intelligence . More awareness of the person's personal values gives direction when decisions have to be made. When a person is aware of the inner self, then they can appreciate the differences between individuals when working in a group. An effective manager feels comfortable in welcoming different viewpoints and can create a shared sense of commitment in a team. The next personal quality that is very essential is the person's anility to manage stress constructively. The manager may have this ability by nature or should acquire this ability to manage stress. Stress cannot be avoided in today's competitive business environment. But the manager should not let the stress to hamper the judgments made. Effective management of stress can be achieved though time management, team building and work redesign. Managing the stress is very essential to develop resilience in the individual who can steer the organization through the odds to success. The other personal skill that has to be possessed by a manager is the ability to solve problems analytically and creatively. A manager should be able to think beyond the traditional boundaries of thought. If the manager has the ability to do so, he can create alternative solutions which are far beyond the traditional options available. He should be able to combine unrelated alternatives to create an alternative solution for a problem which can create a platform for innovation. Interpersonal skills Managers are supposed to have a range of interpersonal skills like coaching, counseling, offering supportive communication, exercising influence, motivating others and managing conflicts. Of all these interpersonal skills the ability to offer supportive communication is very essential. According to Losada and Heaphy(2004), supportive communication is the communication that seeks to preserve a positive relationship between the communications while still addressing the problem at hand. It allows you to provide negative feedback or to resolve a difficult issue with another person and as a result can strengthen the relationship. Next important aspect of interpersonal skill is the leadership skill. Leadership expert McFadden(2007) comments that, "the leader should have passion for the people which means that the leader regards the people more than himself. In order to fulfill this requirement, the success of the leader will be heavily contingent upon whether he has accomplished the first "P" - passion for purpose". A leader of any group is like the leader of an expedition; people are trusting in his guidance because they believe that his expertise is the result of him having already made

The Rape of the Lock Essay Example for Free

The Rape of the Lock Essay The Rape of the Lock is an outstanding mock- epic in the English Literature written by Alexander Pope. It is considered a humorous poem, as well as a combination of the classical models of epic and satire. Since the poem is based on an actual incident among Pope’s acquaintances, he is persuaded to write the story to mock his friends so they do not take the situation too seriously. Besides, the author focuses on the upper class in London, which seems to have lost the value of important matters. First of all, it can be said that the upper-class characters portrayed in The Rape of the Lock, especially Belinda, are mocked because it seems that they are narrow-minded as regards their ideas about the society where they live and they do not take into consideration important subjects. In the poem, Belinda is so concerned about her beauty that when the Baron cuts a lock of her hair she gets furious: â€Å"Then flashed the living lightnings from her eyes, / And screams of horror rend the affrighted skies.†(canto 3, lines 155-156). Belinda feels frustrated not only because she is humiliated in public, but also because being beautiful in that society means power. Her anger can be related to the fact that ladies used to devote much time to their beauty, spending hours at the dressing table; the â€Å"altar’s site,†(1.127). Apart from that, dancing and playing cards were major events to win the heart of a gentleman. Similarly, men had no concern with significant matters either as they were interested in being powerful, getting more money and flirting with ladies. The Baron, for example, the male character in the poem, feels victorious when he cuts Belinda’s lock: â€Å"`Let wreaths of triumph now my temples twine, ´ / (The victor cried); `the glorious prize is mine!†(3.161-162). As the characters focus on trivial matters as if they are truly meaningful, their flaws and weaknesses are exposed in the poem. By means of exaggeration, the author pretends to make the readers laugh at their own defects to moralize some ideas in society. The pair of scissors given to The Baron by Clarissa is referred as â€Å"A two-edged weapon†(3.128) to make fun of the situation. In addition, the fact that Belinda’s hair is cut is not a serious incident but she is in despair since it is her valuable possession. In the poem, Clarissa states that although â€Å"frail beauty must decay, / Curled or uncurled, since locks will turn to gray,† (5. 25-26), it is important to keep a sense of humor. Similarly, The Baron is quite extravagant and exhibits a childlike behavior when taking revenge that he clearly proclaims: â€Å"So long my honor, name, and praise shall live!† (3.170). It is possible to observe that he is not able to accept the fact that he has been defeated in a game by a girl. Apart from that, the card game between Belinda and The Baron is perceived as a real battle between two armies, with â€Å"halberds in their hand† (3.42). As a conclusion, it is clearly shown in the poem how society has lost the ability to value what is really important in life. It seems that the characters cannot decipher between serious events and insignificant ones. The rape of Belinda’s lock of hair, for instance, is an unimportant incident since she could have experienced a worse situation. Moreover, it is worth analyzing this poem as it reflects how ridiculous any society can be when it takes into account events, which do not really matter in life. Individuals should open their eyes to be able to value simple things that happen in our daily lives.

Lorraine Hansberrys A Raisin In The Sun :: essays research papers

A Raisin in the Sun is a classic tragedy. Through struggle the Younger’s all experience some hardship in learning the value of money and equality. I will have to say that the play was very interesting yet hard to watch. My first impression was that the stage was slanted. I’m still not sure why the stage was slanted and would love to ask the director of why it was slanted. Secondly, the actors were very hard to hear due to their soft speaking.   Ã‚  Ã‚  Ã‚  Ã‚  From the play I received two major underlying messages. First was from Mama’s plant. This plant symbolized all that the Younger family was; a half alive plant that is growing in all direction waiting for the spring to bloom. This is the perfect description of the Younger’s. The family is struggling with what to do with the insurance check and finally realize that by equality they will bloom into what they truly desire.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly I saw that the Younger’s are a family of routine. It seems that each member is caught in their own struggle and can’t break the cycle they are caught in. It is not until someone makes a sacrifice that the family is able to flourish.   Ã‚  Ã‚  Ã‚  Ã‚  The lighting made a favorable impression. The blue at the beginning sets the â€Å"blue† mood that wonders over most of the family. The soft white that lights the house for the rest of the play was perfect since the family has a dim mood cast over them. As far as overall lighting scheme goes I would give the play a solid A.   Ã‚  Ã‚  Ã‚  Ã‚  My next impression came from the props in the house. The bed, couch, and chair were all but falling apart. There was no doubt that the family had little as far as possession but what they had they were proud of. They were not a family of pride but they took joy in what they had worked hard for. I was given a feeling of a family struggling to make it in the world but determined to reach the top of the mountain. Overall I would give the props a B   Ã‚  Ã‚  Ã‚  Ã‚  The costumes of the actors also made an impact. Walter Lee was always wearing formal, expensive looking clothing. His clothes went along with his ambitions of wealth and high rank. Mama’s clothes were always simply and barley of higher quality than rags. These clothes also go a long way to represent those philosophies that she lived by.

Political Parties Essay

Political parties are an essential component within a democratic society. By competing in elections and encouraging citizens with certain different views of society, parties also offer citizens a wide variety of choices in governmental representation, opportunities for political contribution, and chances to form their country’s future. Although political parties play such an influential role on a country, often the concerns of the people fall on deaf ears, breaking down the trust that the public had within the parties. When public assurance in political parties is diminished, the whole democratic system falls victim to it. In all democratic systems, the party system must be deeply and strongly rooted in the make up of society. Political parties are the main framework of any democratic society. They are the means by which the public come together freely to drive for the presidency, express their ideas, and define their ambitions for their civilization. There may be political parties without democracy being apparent, but there can be no democracy without political parties. Parties in many countries, including our own South African parties, may be faulty, but they are also crucial in democratic authority. When political parties function effectively, they succeed in developing a few common ideas between a large group of people, and in doing this, they place pressure on the ruling party. Thus, they help put citizens’ small concerns into a national context. Citizens may be separated over leaders, or policies but political parties can organize these differences by compromising certain things and helping societies to unite. In addition, political parties train and nominate political leaders who will accept a role in ruling society. Through their efforts to control and influence public policy, political parties play an in-between role, connecting the organisations of government to economic, ethnic, cultural, religious and other general groups. They can convey support behind law, improving the public wellbeing, and develop citizens’ interests. Their participation in elections allows citizens to hold them responsible for their policies and actions. In multi-party systems, and based on the countries they represent, political parties often express contradictory views on public plans. These just differences of ideas are not only an important part of the democratic course, but the exchanges they generate can also help to create a better understanding of the issues and possible solutions, possibly leading to new insights. Further, when parties in competition present themselves as an alternative, all parties always try to obtain the best plan in public interest, therefore the winner in the end is society.

Diversity Training Essay

Diversity training is training intended to increase cultural awareness, knowledge and skills, and increase the inclusion of identity groups. This ultimately is designed to assist an organization promote a more diverse corporate culture, protect against civil rights issues, and promote better teamwork. This is accomplished through training in communications to all levels of an organization, reinforcement of policies and procedures to be more inclusive, design and implementation of strategies that limit the potential problems associated with lower diversity levels or diversity awareness. TYPES: Diversity Training Workshops * Diversity training workshops last about two to three hours, and courses last a minimum of four days. Workshops and courses teach conflict resolution skills, preparation for increases in racial and gender diversity, international work and safeguarding against harassment. Unfortunately, diversity training through workshops or courses produces only short-term positive effects. It seems that the â€Å"afterglow† of this type of training fades fast. Diversity Offices * Having a diversity office provides more training opportunities than a workshop or course does. Diversity offices can offer follow-up sessions in addition to the more extensive three-day to one-week diversity training sessions they conduct. Sojourner Training * Companies that compete in the international marketplace use sojourner training to help employees who will relocate to a foreign country. Once employees go through this type of diversity training prior to managing or working in foreign operations, their effectiveness increases. Sojourner training also provides counselling to help employees readjust to their return home. Ongoing Reinforcement * Rather than simply offering a short-term course or workshop, companies that make a real difference in diversity training are those that practice equality on an ongoing basis. In these companies, diversity is not just an add-on but also a major part of the corporate culture. In other words, to truly achieve diversity in the workplace, a company must practice what it preaches. Examples of ongoing reinforcement are hiring a diverse employee pool, recognition for diversity efforts, allowing minority groups to form support groups and celebrating cultures via special programs. How to Develop a Diversity Training Program Developing a diversity training program for your organization typically involves assessing your team’s needs, designing materials that reflect your training requirements, delivering workshops and reference materials and evaluating your efforts. Companies that implement diversity training programs to advocate workplace diversity tend to have higher employee retention rates, improved morale, reduced lawsuits and improved recruiting. Step 1 Initiate a diversity training program development project by identifying the project sponsors and stakeholders. Interview these people, conduct focus groups or conduct online surveys to gather input about the current environment in your organization and what behaviours need to change. Common topics include managing change, effective communication, cultural awareness, dealing with gender issues and conflict resolution. Step 2 Define objectives for your program. For example, you may want to minimize miscommunication and misinterpretation on the job. You may also want employees to recognize and value differences in age, experience, social customs, sense of time and demeanour. Achieving these types of objectives enables you to manage a culturally diverse and multi-generational workforce and resolve minor incidents before they become bigger problems. Step 3 Design your workshop. Prepare presentation materials to instruct participants about definitions and concepts associated with diversity. Intersperse long periods of instruction with interactive activities such as ice breakers, role-playing exercises and case studies. Ensure your content flows smoothly and covers all the relevant topics. Step 4 Deliver your workshop at team meetings, company events or separate training sessions. Decide how long your session should last, depending on the number of topics you want to cover, the number of participants and the participant’s familiarity with the content. Step 5 Create a quiz to test employees on their knowledge of diversity topics. Step 6 Evaluate your program’s effectiveness by creating an online survey to assess participant satisfaction. Talk with managers several months after your event to see if people have changed their behaviour and become more tolerant of people whose values may differ from their own. The Advantages of Diversity Training Fewer Lawsuits: One of main causes of concern in upper management is lawsuits filed by employees for discrimination, sexual harassment and wrongful dismissal. Diversity training helps all employees in a company to know what the laws are and what the company policies are. With training, people learn what acceptable behaviour is when dealing with a subordinate, peer or someone you feel is different from you in a way such as race, religion, nationality or physical abilities. In many cases, a situation is interpreted differently by the people involved, leading to misunderstandings and charges of wrongdoing. Once the employees have clear guidelines on how they should behave towards one another in the workplace, there are few misunderstandings and, subsequently, fewer lawsuits. Diversity training reinforces the policies that are already in place to protect employees and the company. Increased Job Satisfaction: When diversity training is successful, individuals are happier with their jobs. The training helps them to understand what is expected of them and what they can expect from their peers and supervisors. During diversity training, people get to ask question and discuss their concerns. Along with this knowledge and the feeling of being heard, people have a better understanding of the workplace environment and their role in it. This job satisfaction leads to a higher retention rate. Content employees are less likely to quit and look for new jobs. Employees happy in their jobs are more motivated and are more productive. These improved attitudes help the company as a whole to run more efficiently. More Diverse Workplace: Diversity training points out how alike people are, even if on the surface, they seem different. This knowledge leads to hiring managers and human resources personnel being more open to hiring people from all backgrounds and walks of life. Having a more diverse workplace makes the work place a more interesting environment. The training also unifies people with diverse backgrounds around a common goal. With proper training, a diversified workplace has everyone working together as a team to help the company succeed and grow. Disadvantages of Diversity Training Hiring Manager Authority: In the name of increasing workplace diversity, employers may feel pressured to recruit applicants from diverse groups. Many hiring managers believe that employer edicts concerning increasing diversity require them to overlook more suitably qualified applicants in favor of applicants who bring diversity — not necessarily talent — to the organization. In these circumstances, hiring managers may begin to resent how increasing workplace diversity affects their ability to exercise independent judgment, as well as their authority in making hiring decisions. Workplace Relationships: Employees who realize the company’s goal is to increase diversity may feel they are less important if they don’t represent the typical diverse populations that focus on race, sex, national origin, age and disability. In a workplace where employees don’t belong to diverse populations, these employees may feel undervalued and unappreciated based purely on the fact that they don’t represent diversity. They also might believe that employees from diverse groups have more opportunities for advancement, thus disrupting the working relationships they once had with colleagues and co-workers. Myriad Accommodations: Although the premise of workplace diversity is mutual respect, making accommodations for numerous diverse groups’ demands can become burdensome on employers, making diversity management difficult. Employee requests and work constraints based on religion, national origin, gender and race can become overwhelming if your workplace has so much diversity that it takes a full-time human resources staff member just to keep track of accommodating the needs of diverse groups in the workplace. Examples of accommodating numerous diverse populations include translating materials into multiple languages and having interpreters on hand for meetings with employees, accommodating employee absences due to religious practices or disabilities, as well as adjusting business hours to coincide with preferred schedules for employees with different work styles and personal obligations. Diversity Training at Infosys A global company must reflect the diversity of the world it serves. Their employees represent the widest possible variety of nationalities, cultures, gender identities, employment histories, and levels of physical ability. They recruit employees from global talent pools and provide paths for professional growth to all members of society. Within such a diverse company, people bring to the workplace contrasting opinions and worldviews. As these people interact, they develop new ideas, methods and perspectives. Infosys recognizes and promotes this power of diversity to drive innovation. Infosys actively fosters inclusivity across business units and company offices. They encourage employees to focus on their commonalities and de-emphasize differences. Inclusivity ultimately makes for more informed and sensitive teams that can serve customers better. Infosys was the first Indian IT company to establish an office for diversity and inclusivity. Their workforce comprises people from 89 natio nalities working from 32 countries, with 34.7% women on board and a multi-generational representation. Talent diversity is the key to propel their business growth engines and sustain momentum. Employee resource groups They work towards increasing employee motivation, their ability to collaborate and innovate with internal as well as external stakeholders and to have a positive business impact on their business success through various diversity and inclusivity programs. Creating Common Ground Highlights and educates employees about the values and cultural ethos. The program employs innovative approaches and communication campaigns channelled through live events, their intranet, their corporate TV channel, mailers and posters. Family Matters Family Matters promotes work-life balance among young parents. It also offers family enrichment programs and workshops, networking opportunities to employees for support and information sharing. IGLU Infosys Gay Lesbian employees and You (IGLU) creates a safe and respectful work environment for employees from the LGBT community. Awareness programs and exclusive events are held to create awareness and foster inclusion. Ineffability Ineffability creates a sensitive and inclusive workplace for differently-abled employees. Regular accessibility audits are conducted to ensure that their infrastructure is accessible to differently-abled employees. The World Disability Day is celebrated on all their campuses and policies are enhanced/ changed keeping in mind the special needs of differently-abled employees. IWIN The Infosys Women’s Inclusivity Network (IWIN), works towards creating a gender-sensitive and inclusive work environment for women employees and develop them for managerial and leadership roles. IWIN partners with gender networks and forums across the globe to benchmark. Samaritans Network Volunteers trained in barefoot counselling listen, empathize, support and counsel fellow employees and help them cope with life’s challenges, mostly personal in nature. This initiative is a first-of-its-kind in India and is active on their seven campuses and had positive outcomes for over 638 employees.

A List of English Singulars That Are French Plurals

A List of English Singulars That Are French Plurals Nouns are not always singular in both French and English. Here is a list of words that are singular or uncountable, or have unmarked plurals in English but are plural or countable in French. * These are usually but not always plural in French ** Data is the plural of datum but is commonly used as a singular noun in English *** The plurals of these nouns are unmarked in English **** These nouns are uncountable in English but countable in French In addition, adjectives that are used as nouns when referring to a group of people do not have an s in English, though they do in French: Advice  -   ConseilsAmmunition  -   MunitionsAsparagus - AspergesAttic  -   ComblesAudience  -   Spectateurs, auditeursBaggage, luggage  -   BagagesBroccoli  - BrocolisBusiness  -   AffairesTo cause damage  - Causer des dà ©gà ¢tsCereal  -   Cà ©rà ©alesChess  -   Ãƒâ€°checsClothing  - Và ªtementsContact information/name and address  - Coordonnà ©esDamage  - Dommage(s),* dà ©gà ¢tsDarkness  - Tà ©nà ¨bresData**  - Donnà ©esDebris  - Dà ©brisDeer  - Cerf(s), biche(s)***Deposit  - ArrhesTo do research  - Faire des recherchesEngagement  - Fianà §aillesEvidence - Preuve(s)****To feel remorse  - Éprouver des remordsFish  - Poisson(s)***Food  - Vivres, victuaillesForecast - Prà ©visionsFruit  - Fruit(s)****Funeral - Funà ©railles, obsà ¨quesFurniture  - MeublesGarbage, rubbish  - Dà ©chets, orduresGift (for Christmas or New Years)  - ÉtrennesGraffiti - GraffitisHair - Che veuxHavoc - RavagesHay  - Foins*Herringbone  - ChevronsHoliday(s) (British English) - VacancesHomework - DevoirsIncome  - Revenu(s), rente(s)*Information  - Informations, renseignementsKnowledge  - Connaissances* Lovemaking  - Ébats amoureux/sexuelsMath (American English)  - MathsMedicine  - Mà ©dicamentsOffal - AbatsPasta  - Pà ¢tesPeriod (to have ones period)  - Rà ¨gles (avoir ses rà ¨gles)Progress  - Progrà ¨s*Quicksand  -   Sables mouvantsRubble  - Dà ©combresScience  - Sciences*Sheep  - Mouton(s)***Shrimp - CrevettesSoftware  - Logiciel(s)****Spaghetti  - SpaghettisSpinach  -   Ã‚  Ãƒâ€°pinardsStatic  - ParasitesTheres a good chance that†¦Ã‚  -   Il y a de fortes chances que...Transportation  - TransportsVacation  - VacancesVicinity  - EnvironsVolcanic smoke and gas  - Fumerolles*Wedding  - Noces*The dead  - Les mortsThe living  - Les vivantsThe poor - Les pauvresThe rich  - Les richesThe sick -   Les maladesThe young  - Les jeunes Some Nouns Are Singular in French and Plural in English Nouns are not always singular in both French and English. Here is a list of words that are singular, uncountable, or invariable in French but are plural or countable in English. * These are usually but not always singular in French** Many French  compound nouns  are invariable, though their English equivalents are variable. News - Lactualità ©Oats - Avoine  (fem)Scales - Une  balanceDrums - La batterieBoxer shorts - Un boxer-shortSwimming trunks - Un caleà §on de bainTights - Collant(s)*Contents - Le  contenu, la  contenanceOveralls, dungarees - Une  cotteDentures - Un  dentierEpsom salts - Epsomite (fem)Stairs - Un  escalierFireworks - Un feu  dartificeFruit - Un fruit (piece of)Skyscraper - Un  gratte-ciel**Gums - La  genciveJeans - Un jeanSweat pants - Un joggingTo do the dishes - Laver la  vaisselle(Piece of) news - Une  nouvelle(Loaf of) bread - Un painPants, trousers - Un  pantalonPliers - Pince(s)*Wire cutters - Une  pince  coupanteWire strippers - Une  pince   dà ©nuderTweezers - Une  pince   à ©pilerIce tongs - Une  pince   glace  Nail clippers - Une  pince  Ã‚  onglesCoin purse, wallet - Un porte-monnaie**Pyjamas - Un  pyjamaShorts - un  shortUnderpants - Un slipSwimming trunks - Un slip de bainBellows - Un  souffletDishes, crockery (to do the dishes) - La  vaisselle  (faire  la  vaisselle) Some French Nouns Can Only Be Singular In both French and English, many nouns can be singular or plural:  un  homme  (one man),  deux  hommes  (two men),  la chaise  (the chair),  les  chaises  (the chairs). But there are quite a few French nouns that can only be singular, sometimes because the noun has a  different meaning in the plural. Here are some French nouns that can only be singular: Abstract Nouns Le bonheur - HappinessLa  chaleur - Heat, warmthLa charità © - Charity, kindnessLe  chaud - HeatLe courage - CourageLa  faim - HungerLe  froid - ColdLa  haine - HatredLa  malchance - Bad luck, misfortuneLa mà ©lancolie - Melancholy, gloomLa  peur - FearLa  soif  - ThirstLa tristesse - SadnessLa  vaillance - Courage, valor Arts and Crafts Le cinà ©ma - Cinema,  movie  industryLa couture - SewingLa  danse - DancingLe dessin - DrawingLa  peinture - PaintingLa sculpture - SculptingLe thà ©Ãƒ ¢tre - TheaterLe  tissage - WeavingLe tricot - Knitting Directions La  droite - RightLest  (m) - EastLa gauche - LeftLe  nord - NorthLouest  (m) - WestLe sud - South Materials and Matter Acier  (m) - SteelArgent  (m) - SilverLe bois - WoodLe coton - CottonLe cuir - LeatherLe cuivre - CopperLe fer - IronOr  (m) - GoldLe papier - PaperLe plastique - PlasticLe plà ¢tre - PlasterLa soie - SilkLe verre - Glass Sciences La biologie - BiologyLa botanique - BotanyLa chimie - ChemistryLa gà ©ologie - GeologyLa linguistique - LinguisticsLa philosophie - PhilosophyLa physique - PhysicsLa psychologie - PsychologyLa sociologie - Sociology Some French Nouns Can Only Be Plural In both French and English, many nouns can be singular or plural:  un homme  (one man),  deux hommes  (two men),  la chaise  (the chair),  les chaises  (the chairs). But there are quite a few French nouns that can only be plural, sometimes because the noun has a  different meaning in the singular. Here are some French nouns that can only be plural: Les abats  (m) - Offal, gibletsLes acariens  (m) - Dust mitesLes affres  (f) - Agony, throesLes agissements  (m) - Schemes, intriguesLes agrà ¨s  (m) - (Sports) apparatusLes alentours  (m) - Neighborhood, surroundingsLes annales  (f) - AnnalsLes appointements  (m) - SalaryLes archives  (f) - ArchivesLes armoiries  (f) - Coat of armsLes arrà ©rages  (m) - ArrearsLes arrhes  (f) - DepositLes auspices  (m) - Auspices, patronageLes beaux-arts  (m) - Fine artsLes beaux-enfants  (m) - Childrens spouses, in-laws / spouses children, stepchildrenLes beaux-parents  (m) - Spouses parents, in-laws / parents spouses, stepparentsLes bestiaux  (m) - Livestock, cattleLes bonnes grà ¢ces  (f) - Someones favor, good gracesLes brisants  (m) - (Ocean) breakersLes brisà ©es  (f) - Someones territory, footstepsLes catacombes  (f) - CatacombsLes cà ©rà ©ales  (f) - CerealLes cheveux  (m) - HairLes comestibles  (m) - Fine foodsLes communaux  (m) - Common landLes condolà ©ances  (f) - CondolencesLes confins  (m) - Borders, fringesLes coordonnà ©es  (f) - Coordinates Les dà ©boires  (m) - Disappointments, setbacks, trialsLes dà ©combres  (m) - Rubble, debrisLes dà ©pens  (m) - Costs, expenseLes dolà ©ances  (f) - Complaints, grievancesLes à ©bats  (m) - FrolickingLes entrailles  (f) - Entrails, gutsLes environs  (m) - Outskirts, surroundingsLes à ©pousailles  (f) - NuptialsLes à ©trennes  (f) - Fift (for  Christmas  or  New Years)Les faà §ons  (f) - Manners, behaviorLes floralies  (f) - Flower showLes fonts baptismaux  (f) - Baptismal fontLes fianà §ailles  (f) - EngagementLes frais  (m) - Expenses, chargesLes frusques (f informal) - Clothes, togs, ragsLes funerailles  (f) - FuneralLes gens  (m) - PeopleLes grands-parents  (m) - GrandparentsLes honoraires  (m) - FeesLes intempà ©ries  (f) - Bad weatherLes latrines  (f) - LatrineLes limbes  (m) - LimboLes lombes  (m) - LoinsLes mathà ©matiques  (f) - Math(s)Les mà ©moires  (m) - MemoirsLes menottes  (f) - HandcuffsLes mÅ“urs  (f) - Morals, customsLes munitions  (f) - AmmunitionLes obsà ¨ques  (f) - FuneralLes ordures  (f) - Trash, rubbishLes ouà ¯es  (f) - Gills Les pà ¢tes  (f) - Pasta, noodlesLes pierreries  (f) - Gems, precious stonesLes pourparlers  (m) - Negotiations, talksLes prà ©paratifs  (m) - PreparationsLes proches  (m) - Close relations, next of kinLes ravages  (m) - Havoc, ravagesLes reprà ©sailles  (f) - Retaliation, reprisalsLes royalties  (f) - RoyaltiesLes scellà ©s  (m) - Seals (e.g., on a door)Les semailles  (f) - Sowing, seedsLes sà ©vices  (m) - Physical cruelty, abuseLes tà ©nà ¨bres  (f) - Darkness, gloomLes thermes  (m) - Thermal bathsLes toilettes  (f) - Lavatory, restroomLes vacances  (f) - Vacation, (UK) holidayLes và ªpres  (f) - VespersLes victuailles  (f) - Food, victualsLes vivres  (m) - Food, supplies, provisions French Nouns With Different Meanings Depending on Number Some French nouns can only be singular, some can only be plural, and some have different meanings depending on whether they are singular or plural. Abattis  (m) - BrushwoodLes abattis  (m)  - Giblets, (informal) arms and legs, limbsAssise  (f)  - Wall support, foundationAssises  (f)  - Assembly, conferenceAutorità ©Ã‚  (f)  - AuthorityLes autorità ©s  (f)  - The authoritiesLe barbe  - BarbLa barbe  - BeardLes barbes  (f)  - Ragged edgeLe bois  - Wood (in general), woodwind instrumentLes bois  (m)  - Woodwind sectionLe ciseau  - ChiselLes ciseaux  (m)  - ScissorsLe comble  - Height, peak; last straw (figurative)Les combles  (m)  - AtticLe cuivre  - CopperLes cuivres  (m)  - Copper instruments, toolsLa douceur  - Softness, gentlenessLes douceurs  (f)  - Sweets, desserts; sweet talkEau  (f)  - Water (in general)Les eaux  (f)  - River/lake/sea water, wakeÉconomie  (f)  - EconomicsLes à ©conomies  (f)  - SavingsÉcriture  (f)  - Writing, (finance) entryLes à ©critures  (f)  - Accounts, booksLa faà §on  - Way, mann er, meansLes faà §ons  (f) - Manners, behaviorLe fer  - IronLes fers  (m)  - Chains, fettersLe guide  - Guide (book, tour)La guide  - Girl scout/guideLes guides  (f)  - ReinsHumanità ©Ã‚  (f)  - Humanity, mankind Les humanità ©s  (f)  - Humanities, classicsLe lendemain  - The next day, the period right afterLes lendemains  (m)  - Future, prospects, consequencesLa lunette  - TelescopeLes lunettes  (f)  - Glasses, spectaclesLa mà ©moire  - MemoryLe mà ©moire  - Memorandum, reportLes mà ©moires  (m)  - MemoirsLa menotte  - (babytalk) HandLes menottes  (f)  - HandcuffsOuà ¯e  (f)  - (sense of) HearingLes ouà ¯es  (f)  - GillsLe papier  - PaperLes papiers  (m)  - DocumentationLa pà ¢te  - Pastry, doughLes pà ¢tes  (f)  - Pasta, noodlesLe ravage  - (Literary)  pillagingLes ravages  (m)  - Havoc, ravagesLe status  - StatusLes status  (m)  - StatutesLa toilette  - Toilette, hygiene, act of getting readyLes toilettes  (f)  - Lavatory, restroomLa vacance  - VacancyLes vacances  (f)  - Vacation, holiday When talking about arts and crafts, a singular noun indicates the activity itself, while both the singular and plural refer to the product. Le cinà ©ma  - Cinema, movie industryLe(s) cinà ©ma(s)  - Cinema(s), movie theater(s)La couture  - SewingLa (les) couture(s)  - Seam(s)La danse  - DancingLa (les) danse(s)  - Dance(s)Le dessin  - The act of drawingLe(s) dessin(s)  - Drawing(s)La peinture  - The act of paintingLa (les) peinture(s)  - Painting(s)La sculpture  - The act of sculptingLa (les) sculpture(s)  - Sculpture(s)Le thà ©Ãƒ ¢tre  - Theater artsLe(s) thà ©Ãƒ ¢tre(s)  - Theaters(s)Le tricot  - The act of knittingLe(s) tricot(s)  - Sweater(s), jumper(s) Languages  are always singular (and always,  au fait, masculine). When the name of a language is capitalized, both the singular and plural indicate people of that nationality. Anglais  (m) - English languageUn Anglais, des Anglais  - An Englishman, English peopleArabe  (m)  - Arabic languageUn Arabe, des Arabes  - An Arab, ArabsLe franà §ais  - French languageUn Franà §ais, des Franà §ais  - A Frenchman, French people

How to Use Psychology in Advertising to Make People Buy

How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours. How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience Recommended Reading: https://.com/blog/brand-voice-guidelines/ An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours.

Alibaba company Article Example | Topics and Well Written Essays - 750 words

Alibaba company - Article Example Companies like Alibaba are resorting to IPO through selling their shares because of the inflation which has hit worldwide. The company expects to raise about $20 billion which is an indication of their global affairs and how they are trying to lure and depend on the deep pockets of money managers and pension funds (Picker 2014). From the above article, I have learnt that companies have found strategies of overcoming financial management challenges arising because of inflation. One of such ways is through selling shares. Offloading some shares to the public is very essential in overcoming financial burden. Alibaba limited tried placed it on practice and it is likely to raise over $20 billion. When the deal goes through, the company will overcome the management challenges which has hit it in the ever changing global market. Alibaba has a long history since it existence. The evolution of its management has been process driven since its foundation 15 years ago. The company has grown to be the largest e-commerce company in China, the most populous nation in the world. Lately, Wall Street Journal reported that combining transaction volume of Taobao e-commerce and another Alibaba run shop called Tmall has reached a total of $249 billion. The article concluded that that amount triples that of eBay and doubles Amazon. Therefore, the IPO which the company is planning is an evolution of management since the company is still listed under a limited company. The history of the company reveals that it started from the apartment with 18 founders back in 1999. Currently, the company has evolved and has over 20,000 employees with four directors (Dvorak 2014). This is an indication that Alibaba has evolved in its managements. From the above description, I have learnt that some limited companies evolve from scratch and grown with time. Like the case of Alibaba, it evolved from an apartment where his founder worked and met